WANT MORE SALES? TURN YOUR WEBSITE INTO AN APP!
Make every brand and business you run a global success through accessibility, convenience and an engaging glow unlike ever before. Umbric makes the magic possible, with websites turned into mobile apps!
WANT MORE SALES? TURN YOUR WEBSITE INTO AN APP!
Make every brand and business you run a global success through accessibility, convenience and an engaging glow unlike ever before. Umbric makes the magic possible, with websites turned into mobile apps!
WHY GET AN APP FOR YOUR WEBSITE?
There are 1.9 BILLION websites as of 2021, making it hyper competitive to rank on Google searches. To top that, features such as looks, speed, and user friendliness have become absolute necessities. And that’s just the beginning…
We’ve reached a turning point where having a business website just… doesn’t cut it anymore. Websites and personal computers have had their big run. They’re no longer the go-to for consumers. Even professional work is moving towards smartphones and apps!
Today, your ideal customers are sitting behind smartphones, using apps of all sorts and sizes. The app market is currently estimated at $693 billion and is predicted to go up to $935.2 billion by 2023 by various sources.
Some quick mobile app facts...
Since 2008, more than half the internet’s ever increasing population made the transition from desktops and websites to smartphones and apps.
Over 90% of the internet population uses mobile phones for online activity only. That’s 4.82 BILLION people preferring phones over computers.
Marketingdive’s recent report concluded that 85% of mobile users would prefer using an app over mobile sites.
TOP 12 REASONS WHY GETTING AN APP FOR YOUR WEBSITE IS THE BEST BUSINESS DECISION YOU'LL EVER MAKE
APPS GIVE YOU A RAZOR-SHARP COMPETITIVE EDGE
1
Where there’s a smartphone, there’s an app – 5.7 million of them, to be precise – and billions of people ready to download them from the Google Play and Apple iTunes stores every year.
Here’s a quick pop quiz: is it easier to rank against 5.7 million competitors, or almost 2 billion competitors? Yeah, we thought so too.
But that’s not all. Google might offer millions of search results, but nobody goes past page 1 of search results. On the iTunes and Play stores, infinite scrolling means an endless page 1. Throw in ads for top spots with a few choice keywords, and your reach with an app isn’t just higher – it’s also a lot more flexible and profitable.
APPS PUT YOUR BUSINESS IN PEOPLE’S POCKETS…
2
…Which makes it quite a bit easier to empty them! Your website lives on the internet and generally needs storing through bookmarks or other tricks. They’ll come when they think they need you, and otherwise, it’s lights out at the store.
When your business is on an app, you’re an easy-to-find icon on the smartphone in their hands, constantly reminding them of your brand (hello, brand visibility!) and all the great times and amazing deals that you’ve shared together. Plus, it’s way easier to whip out your smartphone than hang around waiting for a computer to get its act together and load up…
MOVE BEYOND THE SPEED OF LIGHT
3
OK, that’s a small exaggeration, but it really only does take a few seconds to open your smartphone and tap an app. In contrast, snails might put a desktop computer to shame while trying to visit a website from boot-up.
We can’t say it enough: apps are ridiculously accessible, making higher engagement and sales a natural side-effect. Nobody likes waiting, and your app just saved everyone a lot of time – so you can get straight to the point and start selling.
PEOPLE ARE GLUED TO THEIR SMARTPHONE SCREENS
4
Because smartphones offer such an easy, accessible, and fun experience, engagement is sky-high. 90% of their time on a smartphone is spent in an app, with average phone use being around 2-3 hours a day – compared to a paltry 26 minutes on the less amazing mobile web experience.
If you’re in ecommerce, listen up: do you hate card abandonment? Well, ecommerce apps have the lowest card abandonment rates of any medium. Less than 20%. How is this witchcraft achieved? Well, that’s simple enough: it’s due to another great app innovation…
PUSH NOTIFICATIONS ARE A KILLER FEATURE
5
Do you like free marketing? Because push notifications is free marketing on steroids. Apps mean you can put yourself in people’s smartphone notifications whenever you want. Free. Your awesome new deal, your promo codes, your latest updates. Whatever you want, a notification puts it all right there.
With notifications leading to a 200% increase in app open rates (can you hear the angelic singing of higher conversion rates?), push notifications are an insanely overpowered way to build a personal relationship with your target market.
SMOOTH AND INTUITIVE FUNCTIONS COME AS STANDARD
6
By design, apps are smoother running than the average website. Pointing and clicking belongs to 1990s adventure games: the future belongs to fingertips swiping, tapping, and glossing over smooth screens.
People just prefer the more tactile experience of the smartphone – throw in the fact that apps rarely lag or get stuck, and it’s no wonder people prefer apps over clunky websites.
IT’S EASY TO PAY… AND GET PAID
7
It’s impossible to overstate just how effortless apps make everything. Apple and Google have designed entire ecosystems designed around this ease of use, especially when it comes to transactions.
Payments are as easy as a few quick taps, giving you direct payment in a secure environment that runs as smooth as butter. Compare that to all the extra work people have to put in to use clunky and cumbersome payment forms on the average website!
BECOME A PART OF THE 24/7 HOOK UP CULTURE
8
We live in an increasingly 24/7 world where people expect to be connected at any time they want, from anywhere they want (and we’ve all seen meltdowns when the WiFi tragically goes down!).
Having an app with push notifications and the gazillions of other innovations that smartphones offer makes it easy for your customers to connect. The fact that app popularity grows year on year is one more reason your business needs to get an app.
MAKE ALL THOSE OFFLINE ISSUES DISAPPEAR
9
Being offline sucks – but apps can help with that. While an app needs the internet to perform at 100%, they can offer basic content and functions in offline mode – something that can be incredibly useful to consumer and business alike.
Something as simple as having an offline catalog of your products and services means that you can market and sell to your audience even when the internet has gone down like the Titanic – and that can only be a positive thing!
TAKE YOUR CONVERSION LEVELS TO GODLIKE STATUS
10
For many, many reasons (see above), apps have a huge positive impact on your conversion rate. A well-designed app is gorgeous to look at, effortless to use, and the perfect showcase of what your business has to offer.
However, this only applies if you have a good app. If you cut corners to develop what technical engineers refer to as a ‘crApp,’ then your conversion rate may just stubbornly stay where it is. Worst case, it may even plummet. Don’t do that to your business!
KISS GOODBYE TO SCREEN SIZING HEADACHES
11
Website design is a nightmare when it comes to optimizing the user experience for screen sizes and operating systems. We’ve all been there: a website that looks great on desktop turns into a tiny-text nightmare of endless resizing and scrolling. No thanks!
Apps sidestep this completely by giving you full control over optimization to deliver a good-looking experience that keeps consumers coming back for more. It’s that simple!
YOUR COMPETITORS DON’T HAVE AN APP. HELLO, MARKET SHARE!
12
Apps are still in growth mode, which is amazing when you consider that this is fast growing into a trillion-dollar marketplace. Android dominates the app landscape with 71% of smartphone users, while iOS enjoys 26%.
Don’t be fooled: both are huge marketplaces, each with their own pros and cons making them both good choices. What’s important is that by getting an app, you’re making a quantum leap ahead of competitors still focused on their website.
You don’t need an app, of course. But not getting one and letting your competitors skip ahead with ease is simply business hara-kiri.
TURN YOUR WEBSITE INTO AN ENGAGING APP THE EASY WAY
No matter what CMS your website is built on, our expert team can turn it into an app. In turn, you can turn a clunky ‘mobile web’ experience into a fast and user-friendly app experience that benefits both you and your customers.
Not only will your app help you to make more sales – as we’ve already discussed, you’ll also be effortlessly boosting your reach, engagement, and ROI. These are just consumer-facing benefits; behind the scenes, deep in the technical nuts and bolts of how apps work, Umbric also develops advanced apps that go beyond what you can achieve with a simple website.
Still not sure if an app is right for your business? Contact us today for a free consultation with our experienced team for expert advice and learn exactly how we can help your business to grow with an app.
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